Explain the difference between planning an IMC campaign and planning a 360-degree total communication program.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:38 AM

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Explain the difference between planning an IMC campaign and planning a 360-degree total communication program.

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360degree communication is a philosophy that deliv...View the full answer

Advertising & IMC Principles & Practice

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