The CR-V campaign in Iceland has been receiving effectiveness awards for years. Why do you think that

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The CR-V campaign in Iceland has been receiving effectiveness awards for years. Why do you think that is so? What are the strengths of its marketing communication approach? What might you suggest to continue to improve the impact of this series of campaigns?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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