Explain the function of warehouse clubs. Why are they classified as both wholesalers and retailers?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Question Posted: Dec 17, 2015 06:51 AM

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Explain the function of warehouse clubs. Why are they classified as both wholesalers and retailers?

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Wholesale clubs sell a limited selection of fastmoving merchandise including ...View the full answer

Marketing

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