Explain the major characteristics of each of the three types of vertical marketing systems: corporate, administered, and

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Explain the major characteristics of each of the three types of vertical marketing systems: corporate, administered, and contractual.

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:46 AM

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Explain the major characteristics of each of the three types of vertical marketing systems: corporate, administered, and

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A vertical marketing system VMS is coordinated or managed by a single channel member to achieve ...View the full answer

Foundations of Marketing

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