Explain the need for functional specialists in developing IBP campaigns. Who are they and what skills do

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Explain the need for functional specialists in developing IBP campaigns. Who are they and what skills do they offer? What problems do these functional specialists create for the achievement of integrated brand promotion?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:47 AM

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Explain the need for functional specialists in developing IBP campaigns. Who are they and what skills do

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The proliferation of media options creates the need for specialists who are ...View the full answer

Advertising and Integrated Brand Promotion

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