In relationship selling, what is meant by the phrase positioning the product in the customers mind?

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In relationship selling, what is meant by the phrase “positioning the product in the customer’s mind”?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:21 AM

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In relationship selling, what is meant by the phrase positioning the product in the customers mind?

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Positioning the product in the customers mind means that the right product m...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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