Explain the observation that attempted Fischer esterification of 2, 4, 6-tri-methylhenzoic acid with methanol and HC1 is

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Explain the observation that attempted Fischer esterification of 2, 4, 6-tri-methylhenzoic acid with methanol and HC1 is unsuccessful. No ester is obtained, and the acid is recovered unchanged. What alternative method of esterification might be successful?

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