Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in

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Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in the book.

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Research Methods for Business A Skill Building Approach

ISBN: 978-1119942252

6th edition

Authors: Uma Sekaran, Roger Bougie

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Question Posted: Jul 14, 2015 12:50 AM

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Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in

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a The wording of the question and the level of sophistication of the language used are important These are important because if the respondent does not understand the words obviously he or she is not ...View the full answer

Research Methods for Business A Skill Building Approach

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