The goal-setting step in the planning phase of the strategic marketing process sets quantified objectives for use

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The goal-setting step in the planning phase of the strategic marketing process sets quantified objectives for use in the evaluation phase. What does a manager do if measured results fail to meet objectives? Exceed objectives?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 03, 2013 09:41 AM

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The goal-setting step in the planning phase of the strategic marketing process sets quantified objectives for use

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If the measured results fail to meet the desired objectiv...View the full answer

Marketing The Core

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