Explain the product-market screening criteria that can be used to evaluate opportunities.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:28 AM

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Explain the product-market screening criteria that can be used to evaluate opportunities.

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A set of productmarket screening criteria should include both quantitative and qualitative comp...View the full answer

Essentials of Marketing

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