Explain why a firm should view its internal activities as part of a total system. Illustrate your

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Explain why a firm should view its internal activities as part of a total system. Illustrate your answer for (a) a large grocery products producer. (b) a plumbing wholesaler. (c) a department store chain and (d) a cell phone service.
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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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