Explain why a market-directed macro-marketing system encourages innovation. Give an example.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:27 AM

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Explain why a market-directed macro-marketing system encourages innovation. Give an example.

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Students will give many different examples here The basic point is that a marketdirected system e...View the full answer

Essentials of Marketing

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