Define a marketing orientation and a product orientation. Under which strategic orientation is there a greater need

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Define a marketing orientation and a product orientation. Under which strategic orientation is there a greater need for marketing research?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:26 AM

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Define a marketing orientation and a product orientation. Under which strategic orientation is there a greater need

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A productoriented firm prioritizes decisionmaking in a way that emphasizes technical superiority in ...View the full answer

Essentials of Marketing Research

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