What is agile marketing at IBM? Why does IBM use the agile approach? LO.1

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What is “agile” marketing at IBM? Why does IBM use the agile approach?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 22, 2024 10:02 AM

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What is agile marketing at IBM? Why does IBM use the agile approach? LO.1

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Marketing

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