Define a moderation effect. Give a typical example. How do they account for context?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 09:53 AM

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Define a moderation effect. Give a typical example. How do they account for context?

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An interaction plays a big role in examining statistical moderation which represents the fact tha...View the full answer

Exploring Marketing Research

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