Explain why companies like KitchenAid, Soloflex, and others have been successful in adopting direct marketing techniques. Describe

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Explain why companies like KitchenAid, Soloflex, and others have been successful in adopting direct marketing techniques. Describe the conditions that contribute to the successful implementation of direct marketing programs.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:36 AM

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Explain why companies like KitchenAid, Soloflex, and others have been successful in adopting direct marketing techniques. Describe

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The effectiveness of direct marketing has been known for quite some time Almost as soon as it started through TV direct marketing has been proven to b...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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