Why have companies like Volvo, Cadillac, and General Motors increased their use of infomercials? Is this a

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Why have companies like Volvo, Cadillac, and General Motors increased their use of infomercials? Is this a wise strategy?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:36 AM

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Why have companies like Volvo, Cadillac, and General Motors increased their use of infomercials? Is this a

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The low costs associated with infomercials have attracted many mainstream companies to this medium Compared to prime time television rates as well as ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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