Explain why individual sales promotion activities might be more effective in some markets than in others.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:44 AM

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Explain why individual sales promotion activities might be more effective in some markets than in others.

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The effectiveness of sales promotion defined as all sales activ...View the full answer

International Marketing & Export Management

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