Explain why marketing must be evaluated at two levels. What criteria should be used to evaluate each

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Explain why marketing must be evaluated at two levels. What criteria should be used to evaluate each level of marketing? Defend your answer. Explain why your criteria are better than alternative criteria.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:39 AM

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Explain why marketing must be evaluated at two levels. What criteria should be used to evaluate each

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The need for marketing is to satisfy customers at a cost which a customer considers as a good value ...View the full answer

Essentials of Marketing

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