Explain why the concept of competitive advantage is central to the study of strategic management.

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 06:53 AM

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Explain why the concept of competitive advantage is central to the study of strategic management.

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Strategic management involves creating and sustaining competitive a...View the full answer

Strategic Management Text and Cases

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