Explain why total sales information for a retail chain is insufficient in evaluating performance.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:14 AM

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Explain why total sales information for a retail chain is insufficient in evaluating performance.

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Total sales information for a retail chain is hardly sufficient f...View the full answer

Marketing Mistakes And Successes

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