Falcon Company incurs a $18 per unit cost for Product A, which it currently manufactures and sells for $27 per unit. Instead of manufacturing and selling this product, the company can purchase Product B for $10 per unit and sell it for $24 per unit. If it does so, unit sales would remain unchanged and $10 of the $18 per unit costs assigned to Product A would be eliminated. Should the company continue to manufacture Product A or purchase Product B for resale?