For 2013, Logitom planned to sell 460,000 units at a $ 39 selling price. In early 2014,

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For 2013, Logitom planned to sell 460,000 units at a $ 39 selling price. In early 2014, the marketing manager was asked to explain why budgeted revenue had not been achieved. Investigation revealed the following information:

Actual sales volume ......473,000 units

Actual selling price ...... $ 38 per unit

Analyze the information given and prepare the explanation that Logitom’s marketing manager should present.


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Cost Accounting Foundations And Evolutions

ISBN: 9781618533531

10th Edition

Authors: Amie Dragoo, Michael Kinney, Cecily Raiborn

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