For an automobile purchase, how are customer needs shaped, and what role do these forces play in

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For an automobile purchase, how are customer needs shaped, and what role do these forces play in the segmentation process?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:05 AM

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For an automobile purchase, how are customer needs shaped, and what role do these forces play in

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Market Based Management

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