For each of the situations listed in question 3, select one level from Maslows hierarchy of human

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For each of the situations listed in question 3, select one level from Maslow’s hierarchy of human needs that can be used to segment the market and position the product (or the organization). Explain your choices. What are the advantages and disadvantages of using Maslow’s hierarchy in segmentation and positioning applications?
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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