For what reasons might a firm choose an option other than making a good or service in-house?

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For what reasons might a firm choose an option other than making a good or service in-house? Why is outsourcing on the rise? How is offshoring different from outsourcing?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:18 AM

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For what reasons might a firm choose an option other than making a good or service in-house?

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Contemporary Marketing

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