Form a team of three to four students in your class. Select one or two local franchises

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Form a team of three to four students in your class. Select one or two local franchises to conduct a survey on, such as Subway or McDonald’s. Design a brief survey (10-11 questions) including questions like rating on quality of food, speed of service, knowledge of employees, attitudes of employees, and price, as well as several demographic variables such as age, address, how often individuals eat there, and day of week and time of day. Obtain permission from the franchises to interview their customers at a convenient time, usually when they are leaving. Assure the franchiser you will not bother customers and that you will provide the franchiser with a valuable report on your findings. Develop frequency charts, pie charts, and similar graphic displays of findings, where appropriate. Use statistics to test hypothesis, such as “Perceptions of speed of service differ by time of day or day of week.” Prepare a report and present it to your class; particularly point out where statistically significant differences exist and why.
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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