From a retailer's perspective, what are the advantages and disadvantages of having a Web site?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 01:55 AM

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From a retailer's perspective, what are the advantages and disadvantages of having a Web site?

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For a retailer the World Wide Web offers the advantages of the potential access to a larger customer ...View the full answer

Retail Management A Strategic Approach

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