Give an example of a halo effect in marketing.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:03 AM

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Give an example of a halo effect in marketing.

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People react to other similar stimuli in much the same way they responded ...View the full answer

Consumer Behavior Buying, Having and Being

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