Given that the cost of sending an e-mail questionnaire to 10,000 people is no higher than the

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Given that the cost of sending an e-mail questionnaire to 10,000 people is no higher than the cost of sending it to 10 people, why would market researchers bother devising samples if they were planning to undertake some research online?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

Question Posted: Nov 26, 2015 02:14 AM

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Given that the cost of sending an e-mail questionnaire to 10,000 people is no higher than the

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The main reason to generate a sample is to allow everyone in the popula...View the full answer

E Marketing

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