Given that there is a serious disadvantage to cost-based pricing, how would you account for its widespread

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Given that there is a serious disadvantage to cost-based pricing, how would you account for its widespread use in retailing and other businesses?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:15 AM

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Given that there is a serious disadvantage to cost-based pricing, how would you account for its widespread

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One reason for the widespread use of costbased pricing is its simplicity Such simpli...View the full answer

Pricing Strategies A Marketing approach

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