Given the following narrative, make a list of expected business benefits:
Especially for You Jewelers is a small jewelry company in a college town. Over the last couple of years, especially for you has experienced a tremendous increase in its business. However, its financial performance has not kept pace with its growth. The current system, which is partially manual and partially automated, does not track accounts receivables sufficiently, and especially for you is having difficulty determining why the receivables are so high. In addition, especially for you run frequent specials to attract customers. It has no idea whether these specials are profitable or whether the benefit, if there is one, comes from associated sales. Especially for you also wants to increase repeat sales to existing customers, and thus needs to develop a customer database. The jewelry company wants to install a new direct sales and accounting system to help solve these problems.