Global Perspective 5-1 discuss the problems marketers encounter when developing advertising messages in different languages and for

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Global Perspective 5-1 discuss the problems marketers encounter when developing advertising messages in different languages and for different cultures. Discuss some of the ways marketers can deal with this problem and avoid mistranslations.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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Global Perspective 5-1 discuss the problems marketers encounter when developing advertising messages in different languages and for

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Communication is a major barrier confronting marketers who market their products in foreign countrie...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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