Hemopure is a human blood substitute derived from cattle blood. OPK Biotech still has this product in clinical trials, but the company has received FDA approval for a similar product, Oxyglobin, in the veterinary market. Visit opkbiotech .com/ to learn about Hemopure. Then explain how the product characteristics of relative advantage, compatibility, complexity, divisibility, and communicability will influence the rate of adoption of this product once FDA approval is attained.