How can a marketer use knowledge of reference group influences to develop advertising strategies?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:58 AM

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How can a marketer use knowledge of reference group influences to develop advertising strategies?

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Marketers can and do use all three types of reference group influence in...View the full answer

Consumer Behavior Building Marketing Strategy

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