How can companies adopt a holistic approach to managing new product development?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:44 AM

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How can companies adopt a holistic approach to managing new product development?

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Successful new product development requires a customercentered teambased and systematic effort Custo...View the full answer

Marketing An Introduction

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