How can marketers respond to the criticism that marketing creates false wants and encourages materialism?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:46 AM

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How can marketers respond to the criticism that marketing creates false wants and encourages materialism?

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Marketers respond that such criticisms overstate the power of business to create needs They claim pe...View the full answer

Marketing An Introduction

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