What is planned obsolescence? How do marketers respond to this criticism?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:46 AM

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What is planned obsolescence? How do marketers respond to this criticism?

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Critics have charged that some companies practice planned obsolescence causing their products to bec...View the full answer

Marketing An Introduction

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