What are the major social criticisms of marketing? How do marketers respond to these criticisms?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:35 AM

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What are the major social criticisms of marketing? How do marketers respond to these criticisms?

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Social critics claim that certain marketing practices hurt individual consumers society as a whole and other business firms Critics charge that market...View the full answer

Principles of Marketing

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