How can you determine which data collection method (personal interview, telephone, etc.) would work best in a

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How can you determine which data collection method (personal interview, telephone, etc.) would work best in a survey of household consumers in Kenya, Nigeria, Ghana and South Africa?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:40 AM

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How can you determine which data collection method (personal interview, telephone, etc.) would work best in a

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Global Marketing Contemporary Theory Practice and Cases

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