How do consumers feel about companies sharing and selling their personal data? A Bain & Company press
Question:
How do consumers feel about companies sharing and selling their personal data? A Bain & Company press release (bit.ly/1FZ1QCH) reports that a new survey they conducted found that 67% of consumers indicate that it should be illegal for companies to collect or use such data without getting prior consent.
a. To conduct a follow-up study that would provide 99% confidence that the point estimate is correct to within {0.03 of the population proportion, how many consumers need to be sampled?
b. To conduct a follow-up study that would provide 99% confidence that the point estimate is correct to within {0.05 of the population proportion, how many consumers need to be sampled?
c. Compare the results of (a) and (b).
Step by Step Answer:
Statistics For Managers Using Microsoft Excel
ISBN: 9780134173054
8th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat