How do investments in customer retention contribute to higher levels of profit performance?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:13 AM

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How do investments in customer retention contribute to higher levels of profit performance?

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a n investment made to improve customer retention can have a dramatic positive i...View the full answer

Market Based Management

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