How do ITBs and RFPs influence the problem definition process?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:46 AM

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How do ITBs and RFPs influence the problem definition process?

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In either case the roles of the researcher and manager in the problem definition process ...View the full answer

Marketing Research

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