How do you establish convergent and discriminant validity in an SEM framework?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:14 AM

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How do you establish convergent and discriminant validity in an SEM framework?

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c onvergent validity measures the extent to which the scale correlates positively with other measures of the same construct Hence the size of the factor loadings in SEM provides evidence of convergent ...View the full answer

Marketing Research An Applied Orientation

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