How does customer relationship management (CRM) help companies develop customer insights and deliver superior customer value?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:37 AM

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How does customer relationship management (CRM) help companies develop customer insights and deliver superior customer value?

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Customer relationship management CRM is used to manage detailed information about individua...View the full answer

Principles of Marketing

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