How does gender affect the type of advertising that proves to be most effective? An article in
Question:
Ad 1: Four men are shown competing in racquetball
Ad 2: One man is shown competing against himself in racquetball
The author hypothesized that the first ad would be more effective when shown to males. To test this hypothesis, 43 males were shown both ads and asked to measure their attitude toward the advertisement (Aad), their attitude toward the brand of soft drink (Ab), and their intention to purchase the soft drink (Intention). Each variable was measured using a 7-point scale, with higher scores indicating a more favorable attitude. Trie results are shown in the table below. Do you agree with the author's hypothesis?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Statistics For Business And Economics
ISBN: 9780321826237
12th Edition
Authors: James T. McClave, P. George Benson, Terry T Sincich
Question Posted: