How does management at H&M use global branding and global product development to create and offer its
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MARKET SEGMENTS AND BRANDING The HM brand symbolizes innovative styling for fashionminded people of ...View the full answer
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Related Book For 
International Business The New Realities
ISBN: 978-0134324838
4th edition
Authors: Tamer Cavusgil, Gary Knight, John Riesenberger
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