How does mass customization support a business units competitive strategy?

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How does mass customization support a business unit’s competitive strategy?

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Strategic Management And Business Policy Toward Global Sustainability

ISBN: 9780132153225

13th Edition

Authors: Thomas L. Wheelen, J. David Hunger

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Question Posted: Nov 19, 2012 06:29 AM

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How does mass customization support a business units competitive strategy?

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Mass customization is an operations functional strategy According to the text mass cust...View the full answer

Strategic Management And Business Policy Toward Global Sustainability

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