How does specialty advertising differ from premiums? How could a local computer store use these media, and

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How does specialty advertising differ from premiums? How could a local computer store use these media, and which would be better for the store to use?

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Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Mar 17, 2016 03:49 AM

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How does specialty advertising differ from premiums? How could a local computer store use these media, and

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Specialty advertising is a promotional product usually imprinted with an advertisers ...View the full answer

Contemporary Advertising and Integrated Marketing Communications

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