How has Harley-Davidson's offensive strategy to grow revenue per customer affected its sales and profits?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:11 AM

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How has Harley-Davidson's offensive strategy to grow revenue per customer affected its sales and profits?

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HarleyDavidson customers are loyal and by creating more products for them to buy the c...View the full answer

Market Based Management

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